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Lifestyle | Dove (toiletries)
March 23, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", compared to the total population.
Extremely pronounced are the positive values for Hair care, Manicure, Skin care and the negative values for Gambling, Smoking, Shopping in hardware stores.
This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Hair care" is increased by 64.26% .
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