Statistic regarding Dove (toiletries) customers: favorite cosmetics brands

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Dove (toiletries)

March 23, 2022

This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", compared to the total population. The largest deviations in the positive range are: Dove, Rexona, Garnier and in the negative range are: Gilette, Axe/Lynx/Ego, Nivea.

This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have an affinity for "Dove" is increased by 72.56% .

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