Statistic regarding Dove (toiletries) customers: most popular travel magazines

AIlon has analyzed 31624 people from Germany who have a very high affinity to Dove (toiletries) and compared the mean values with a representative sample of the population.

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Travel Magazine | Dove (toiletries)

March 23, 2022

This statistic visualizes the favorite travel magazines of that part of the German population, with a strong preference for the cosmetics brand "Dove (toiletries)", compared to the total population. The preference for the magazine "Lufthansa Magazine" is clearly decreased.

This bar chart visualizes, how an affinity for the brand "Dove (toiletries)" correlates with a preference for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dove (toiletries)" customers to have a preference for "Lufthansa Magazine" is decreased by 1.61% .

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