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Food Influencer | Johnnie Walker
March 24, 2022
This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", compared to the total population.
Very noticeable is the positive correlation with Gordon Ramsay and David Chang, as well as the decreased value for Deutschland is(s)t vegan and Eat This.
This bar chart visualizes, how an affinity for the brand "Johnnie Walker" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Gordon Ramsay" is increased by 3.14% .
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