This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Magazine | Johnnie Walker
March 24, 2022
This statistic shows the favorite automotive magazines of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", compared to the total population.
The preference for the magazines "Auto Zeitung" and "Auto Motor Sport" is clearly increased, while it is moderately decreased for the the magazines "Octane Magazine" and "9ELF".
This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Auto Zeitung" is increased by 240.6% .
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