Statistic regarding Johnnie Walker customers: favorite TV channels

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Tv | Johnnie Walker

March 24, 2022

This statistic shows the most popular TV channels of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", in comparison to the total population. Extremely pronounced is the positive relation to Dazn, Amazon Prime Video, Zdf, as well as the negative relation to Iflix, Cgtn, Cctv.

This bar chart visualizes, how an affinity for the brand "Johnnie Walker" correlates with a preference for the displayed Tv affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Dazn" is increased by 250.0% .

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