Statistic regarding Johnnie Walker customers: most popular financial companies

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Johnnie Walker

March 24, 2022

This statistic shows the most popular financial sector companies of that part of the German population, with a high affinity for the food manufacturer "Johnnie Walker", compared to the total population. Especially pronounced is the increased value for Huk24, Dkv, Techniker Krankenkasse, as well as the negative relation to Sparkasse, Dak, Aok.

This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Huk24" is increased by 241.6% .

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