Statistic regarding Johnnie Walker customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Johnnie Walker

March 24, 2022

This statistic shows the most popular entertainment media of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", in comparison to the total population. Especially noticeable is the increased value for Nintendo, Ea Sports Fifa, Electronic Arts, as well as the negative relation to Nametests.Com, Disney, The Sims.

This bar chart visualizes, how an affinity for the brand "Johnnie Walker" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Nintendo" is increased by 123.08% .

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