Statistic regarding Johnnie Walker customers: hobbies

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Johnnie Walker

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", in comparison to the total population. Especially noticeable is the positive correlation with Sports betting, Drohnen, Poker, as well as the decreased value for Cooking, Gardening, Sewing/knitting/crocheting.

This bar chart visualizes, how an affinity for the brand "Johnnie Walker" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Sports betting" is increased by 210.2% .

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