Statistic regarding Johnnie Walker customers: most popular health magazines

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

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Health Magazine | Johnnie Walker

March 24, 2022

This statistic visualizes the favorite health magazines of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", in comparison to the total population. The preference for the magazine "Fit for Fun" is considerably increased, while it is strongly decreased for the the magazine "Apotheken Umschau".

This bar chart visualizes, how an affinity for the brand "Johnnie Walker" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Apotheken Umschau" is decreased by 137.74% .

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