Statistic regarding Johnnie Walker customers: cultural preferences

AIlon has analyzed 5013 people from Germany who have a very high affinity to Johnnie Walker and compared the mean values with a representative sample of the population.

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Culture | Johnnie Walker

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", in comparison to the total population. Very pronounced are the positive values for Architecture and Musicals and the negative values for 70s and 80s.

This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have a preference for "Architecture" is increased by 100.09% .

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