This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Regional Newspaper | Johnnie Walker
March 24, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the food manufacturer "Johnnie Walker", compared to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is clearly increased, while it is considerably decreased for the newspapers "Weser Kurier", "Passauer neue Presse", "Thüringer Allgemeine".
This bar chart visualizes, how a preference for the brand "Johnnie Walker" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Johnnie Walker" customers to have an affinity for "Der Tagesspiegel" is increased by 217.9% .
You are free to share and adapt, you must give appropriate credit.
