Statistic regarding Max Mara customers: share of people supporting the LGBT community

AIlon has analyzed 5815 people from Germany who have a very high affinity to Max Mara and compared the mean values with a representative sample of the population.

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LGBT | Max Mara

July 14, 2022

This statistic shows the share of people supporting the LGBT community of that part of the German population, with a strong preference for the fashion label "Max Mara", in comparison to the total population. The values for Non-LGBT are decreased, while the values for LGBT are increased in comparison to the total population.

This bar chart compares the "Max Mara" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Non-LGBT is applicable to 92.55% of the "Max Mara" customers, in contrast to 92.6% for the total german population.

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