Statistic regarding Max Mara customers: favorite brands for childrens products

AIlon has analyzed 5815 people from Germany who have a very high affinity to Max Mara and compared the mean values with a representative sample of the population.

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Children | Max Mara

July 14, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a strong preference for the fashion label "Max Mara", compared to the total population. Extremely noticeable is the increased value for Toysrus, as well as the decreased value for Johnsons Baby.

This bar chart visualizes, how a preference for the brand "Max Mara" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have a preference for "Toysrus" is increased by 108.11% .

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