Statistic regarding Max Mara customers: favorite movies

AIlon has analyzed 5815 people from Germany who have a very high affinity to Max Mara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Max Mara

July 14, 2022

This statistic visualizes the favored movies of that part of the German population, with a high affinity for the fashion label "Max Mara", compared to the total population. The largest deviations in the positive range are: Twilight, Nur mit Dir, Harry Potter and in the negative range are: Star Wars, Fast and Furious, Transformers.

This bar chart visualizes, how an affinity for the brand "Max Mara" correlates with an affinity for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have a preference for "Twilight" is increased by 9.12% .

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