Statistic regarding Max Mara customers: favorite online travel agencies

AIlon has analyzed 5815 people from Germany who have a very high affinity to Max Mara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | Max Mara

July 14, 2022

This statistic visualizes the favorite online travel agencies of that part of the German population, with a strong preference for the fashion label "Max Mara", compared to the total population. The largest deviations in the positive range are: Urlaubsguru.De, Tripadvisor, Costa Kreuzfahrten and in the negative range are: Öger Tours, Skyscanner, Schauinsland Reisen.

This bar chart visualizes, how an affinity for the brand "Max Mara" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have an affinity for "Urlaubsguru.De" is increased by 111.34% .

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