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Beauty Influencer | Max Mara
July 14, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the fashion label "Max Mara", in comparison to the total population.
Very noticeable is the positive relation to Dagibee and Paola Maria, as well as the decreased value for Ingrid Nilsen and James Charles.
This bar chart visualizes, how a preference for the brand "Max Mara" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have an affinity for "Dagibee" is increased by 7.65% .
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