Statistic regarding Max Mara customers: favorite mobility service providers

AIlon has analyzed 5815 people from Germany who have a very high affinity to Max Mara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Mobility | Max Mara

July 14, 2022

This statistic shows the favorite mobility service providers of that part of the German population, with a strong preference for the fashion label "Max Mara", compared to the total population. Very noticeable is the positive correlation with Deutsche Bahn, Condor, Lufthansa, as well as the decreased value for Bvg, Bosch E-Bike Systems, Uber.

This bar chart visualizes, how a preference for the brand "Max Mara" correlates with a preference for the displayed Mobility affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have an affinity for "Deutsche Bahn" is increased by 68.51% .

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