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Beauty | Max Mara
July 14, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the fashion label "Max Mara", in comparison to the total population.
Extremely noticeable is the positive correlation with Wella, Pantene, Bobbi Brown Cosmetics, as well as the decreased value for Gilette, Axe/Lynx/Ego, Old Spice.
This bar chart visualizes, how an affinity for the brand "Max Mara" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have an affinity for "Wella" is increased by 185.54% .
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