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Shopping | Max Mara
July 14, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the fashion label "Max Mara", compared to the total population.
Extremely noticeable is the positive relation to Zalando, About You, Tedi, as well as the negative correlation with Fielmann, Guenstiger.De, Bader.
This bar chart visualizes, how a preference for the brand "Max Mara" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have an affinity for "Zalando" is increased by 128.93% .
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