Statistic regarding Max Mara customers: preferred lifestyle

AIlon has analyzed 5815 people from Germany who have a very high affinity to Max Mara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Max Mara

July 14, 2022

This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the fashion label "Max Mara", in comparison to the total population. Very pronounced are the positive values for Slow fashion, Fast fashion, Homöopathie and the negative values for Gambling, Brille beim Optiker kaufen, Smoking.

This bar chart visualizes, how a preference for the brand "Max Mara" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have an affinity for "Slow fashion" is increased by 180.54% .

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