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Media channel affinities | Max Mara
July 14, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a strong preference for the fashion label "Max Mara", compared to the total population.
Extremely noticeable is the positive relation to Pinterest, Instagram, YouTube, as well as the decreased value for Newspaper, Radio, Magazine.
This bar chart visualizes, how a preference for the brand "Max Mara" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Max Mara" customers to have a preference for "Pinterest" is increased by 84.75% .
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