Statistic regarding Burda Style customers: most popular entertainment influencers

AIlon has analyzed 3238 people from Germany who have a very high affinity to Burda Style and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Burda Style

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population. Very pronounced is the positive relation to Daniela Katzenberger, Guido Maria Kretschmer, Ilka Bessin, as well as the negative relation to Dwayne Johnson, Marcel Scorpion, Tedros Teclebrhan.

This bar chart visualizes, how an affinity for the brand "Burda Style" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have a preference for "Daniela Katzenberger" is increased by 11.06% .

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