Statistic regarding Burda Style customers: favorite brands for childrens products

AIlon has analyzed 3238 people from Germany who have a very high affinity to Burda Style and compared the mean values with a representative sample of the population.

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Children | Burda Style

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population. Very pronounced is the positive relation to Toysrus, as well as the decreased value for Johnsons Baby.

This bar chart visualizes, how a preference for the brand "Burda Style" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have a preference for "Toysrus" is increased by 25.0% .

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