Statistic regarding Burda Style customers: favorite energy companies

AIlon has analyzed 3238 people from Germany who have a very high affinity to Burda Style and compared the mean values with a representative sample of the population.

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Energy | Burda Style

March 24, 2022

This statistic visualizes the favorite energy companies of that part of the German population, with a high affinity for the fashion label "Burda Style", compared to the total population. Extremely pronounced is the positive relation to Eon, as well as the decreased value for Vattenfall.

This bar chart visualizes, how a preference for the brand "Burda Style" correlates with a preference for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have a preference for "Vattenfall" is decreased by 21.31% .

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