Statistic regarding Burda Style customers: hobbies

AIlon has analyzed 3238 people from Germany who have a very high affinity to Burda Style and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Burda Style

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population. The largest outliers in the positive range are: Cooking, Wellness, Meditation and in the negative range are: Comics, DIY/carpentry, Lotto.

This bar chart visualizes, how an affinity for the brand "Burda Style" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have an affinity for "Cooking" is increased by 88.64% .

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