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Shopping | Burda Style
March 24, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the fashion label "Burda Style", compared to the total population.
The largest deviations in the positive range are: Rossmann, Tedi, Dm and in the negative range are: Conrad, Bauhaus, Verivox.
This bar chart visualizes, how a preference for the brand "Burda Style" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have an affinity for "Rossmann" is increased by 83.05% .
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