Statistic regarding Burda Style customers: cultural preferences

AIlon has analyzed 3238 people from Germany who have a very high affinity to Burda Style and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culture | Burda Style

March 24, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population. Especially pronounced are the positive values for Theatre and Musicals and the negative values for Architecture and 40er.

This bar chart visualizes, how an affinity for the brand "Burda Style" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have an affinity for "Architecture" is decreased by 38.39% .

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