Statistic regarding Burda Style customers: favorite streaming services, film studios and (computer) games

AIlon has analyzed 3238 people from Germany who have a very high affinity to Burda Style and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment | Burda Style

March 24, 2022

This statistic shows the most popular streaming services, film studios and (computer) games of that part of the German population, with a high affinity for the fashion label "Burda Style", compared to the total population. Especially pronounced is the positive correlation with Disney, Nametests.Com, The Sims, as well as the negative correlation with Electronic Arts, Nintendo, Ea Sports Fifa.

This bar chart visualizes, how a preference for the brand "Burda Style" correlates with a preference for the displayed Entertainment affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have an affinity for "Disney" is increased by 12.5% .

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