This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Media channel affinities | Burda Style
March 24, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population.
The largest outliers in the positive range are: Facebook, TV, Linkedin and in the negative range are: Twitch, Reddit, Zattoo.
This bar chart visualizes, how an affinity for the brand "Burda Style" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have an affinity for "Twitch" is decreased by 28.82% .
You are free to share and adapt, you must give appropriate credit.
