Statistic regarding Burda Style customers: share of people supporting the LGBT community

AIlon has analyzed 3238 people from Germany who have a very high affinity to Burda Style and compared the mean values with a representative sample of the population.

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LGBT | Burda Style

March 24, 2022

This statistic shows the share of people supporting the LGBT community of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population. The numbers for Non-LGBT are increased, while the values for LGBT are decreased in comparison to the total population.

This bar chart compares the "Burda Style" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Non-LGBT is applicable to 93.30% of the "Burda Style" customers, in contrast to 92.6% for the total german population.

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