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Communication | Burda Style
March 24, 2022
This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population.
The largest deviations in the positive range are: Whatsapp and 1&1 and in the negative range are: Threema and O2.
This bar chart visualizes, how an affinity for the brand "Burda Style" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have an affinity for "Threema" is decreased by 9.74% .
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