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Fashion | Burda Style
March 24, 2022
This statistic shows the favored fashion brands of that part of the German population, with a high affinity for the fashion label "Burda Style", in comparison to the total population.
The largest outliers in the positive range are: Triumph, Hunkemöller, Comma Fashion and in the negative range are: Adidas, Karl Lagerfeld, Jack And Jones.
This bar chart visualizes, how a preference for the brand "Burda Style" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burda Style" customers to have an affinity for "Triumph" is increased by 95.86% .
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