Statistic regarding Wilkinson Sword customers: most popular entertainment influencers

AIlon has analyzed 8759 people from Germany who have a very high affinity to Wilkinson Sword and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Wilkinson Sword

March 24, 2022

This statistic visualizes the most popular entertainment influencers of that part of the German population, with a strong preference for the tech company "Wilkinson Sword", in comparison to the total population. Very pronounced is the positive relation to Dwayne Johnson, Tedros Teclebrhan, Inscope21, as well as the negative correlation with Guido Maria Kretschmer, Daniela Katzenberger, Ilka Bessin.

This bar chart visualizes, how an affinity for the brand "Wilkinson Sword" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have a preference for "Dwayne Johnson" is increased by 10.57% .

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