Statistic regarding Wilkinson Sword customers: most popular fashion magazines

AIlon has analyzed 8759 people from Germany who have a very high affinity to Wilkinson Sword and compared the mean values with a representative sample of the population.

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Fashion Magazine | Wilkinson Sword

March 24, 2022

This statistic shows the favorite fashion magazines of that part of the German population, with a high affinity for the tech company "Wilkinson Sword", compared to the total population. The preference for the magazines "Burda Style" and "InStyle" is strongly decreased.

This bar chart visualizes, how an affinity for the brand "Wilkinson Sword" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have an affinity for "Burda Style" is decreased by 75.43% .

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