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Values | Wilkinson Sword
March 24, 2022
This statistic visualizes the most important values of that part of the German population, with a strong preference for the tech company "Wilkinson Sword", compared to the total population.
Extremely noticeable are the positive values for Minimalism, Migration, Human rights and the negative values for Astrology, Religion, Christianity.
This bar chart visualizes, how an affinity for the brand "Wilkinson Sword" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have a preference for "Minimalism" is increased by 94.9% .
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