This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Wilkinson Sword
March 24, 2022
This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the tech company "Wilkinson Sword", compared to the total population.
The affinity for the newspapers "Handelsblatt", "BILD", "Frankfurter allgemeine Zeitung" is strongly increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how an affinity for the brand "Wilkinson Sword" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have a preference for "Handelsblatt" is increased by 82.46% .
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