Statistic regarding Wilkinson Sword customers: most popular cell phone providers and messenger services

AIlon has analyzed 8759 people from Germany who have a very high affinity to Wilkinson Sword and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Wilkinson Sword

March 24, 2022

This statistic visualizes the most used cell phone providers and messenger services of that part of the German population, with a strong preference for the tech company "Wilkinson Sword", compared to the total population. The largest deviations in the positive range are: Telekom and Threema and in the negative range are: Fonic and O2.

This bar chart visualizes, how an affinity for the brand "Wilkinson Sword" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have a preference for "Telekom" is increased by 60.09% .

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