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Lifestyle | Wilkinson Sword
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the tech company "Wilkinson Sword", compared to the total population.
Very pronounced are the positive values for Smoking, Hybrid Autos, E-Mobilität and the negative values for Hair care, Manicure, Skin care.
This bar chart visualizes, how a preference for the brand "Wilkinson Sword" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have a preference for "Hair care" is decreased by 99.99% .
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