Statistic regarding Wilkinson Sword customers: favorite fast fashion brands

AIlon has analyzed 8759 people from Germany who have a very high affinity to Wilkinson Sword and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Wilkinson Sword

March 24, 2022

This statistic shows the favored fashion brands of that part of the German population, with a strong preference for the tech company "Wilkinson Sword", in comparison to the total population. The largest outliers in the positive range are: Adidas, Karl Lagerfeld, Boss and in the negative range are: Triumph, Takko, Ernstings Family.

This bar chart visualizes, how an affinity for the brand "Wilkinson Sword" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have an affinity for "Adidas" is increased by 89.0% .

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