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Home Magazine | Wilkinson Sword
March 24, 2022
This statistic shows the favorite home&living magazines of that part of the German population, with a high affinity for the tech company "Wilkinson Sword", in comparison to the total population.
The affinity for the magazines "Wohnen" and "Das Haus" is considerably increased, while it is considerably decreased for the the magazines "Landidee" and "Mein schönes Land".
This bar chart visualizes, how a preference for the brand "Wilkinson Sword" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have an affinity for "Landidee" is decreased by 71.01% .
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