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Women Magazine | Wilkinson Sword
March 24, 2022
This statistic visualizes the most popular womens magazines of that part of the German population, with a high affinity for the tech company "Wilkinson Sword", in comparison to the total population.
The affinity for the magazines "Emotion" and "Eve Magazin" is strongly increased, while it is strongly decreased for the the magazines "Bild der Frau" and "Lisa".
This bar chart visualizes, how a preference for the brand "Wilkinson Sword" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have an affinity for "Bild der Frau" is decreased by 87.42% .
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