Statistic regarding Wilkinson Sword customers: favorite brands for childrens products

AIlon has analyzed 8759 people from Germany who have a very high affinity to Wilkinson Sword and compared the mean values with a representative sample of the population.

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Children | Wilkinson Sword

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the tech company "Wilkinson Sword", in comparison to the total population. Extremely noticeable is the increased value for Pampers, as well as the negative correlation with Fisher Price.

This bar chart visualizes, how a preference for the brand "Wilkinson Sword" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have an affinity for "Pampers" is increased by 15.84% .

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