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Fashionfast | Wilkinson Sword
March 24, 2022
This statistic visualizes the preferred fast fashion brands of that part of the German population, with a strong preference for the tech company "Wilkinson Sword", compared to the total population.
The largest outliers in the positive range are: S. Oliver, Esprit, H&M and in the negative range are: C&A, Kik, Mango.
This bar chart visualizes, how an affinity for the brand "Wilkinson Sword" correlates with a preference for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have a preference for "C&A" is decreased by 78.14% .
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