Statistic regarding Wilkinson Sword customers: hobbies

AIlon has analyzed 8759 people from Germany who have a very high affinity to Wilkinson Sword and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Wilkinson Sword

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the tech company "Wilkinson Sword", compared to the total population. Very noticeable is the positive relation to DIY/carpentry, Comics, Sports betting, as well as the negative relation to Cooking, Sewing/knitting/crocheting, Wellness.

This bar chart visualizes, how a preference for the brand "Wilkinson Sword" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wilkinson Sword" customers to have an affinity for "Cooking" is decreased by 90.67% .

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