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Food Influencer | Benefit Cosmetics
March 24, 2022
This statistic shows the most popular food influencers of that part of the German population, with a strong preference for the cosmetics brand "Benefit Cosmetics", compared to the total population.
Extremely noticeable is the increased value for Vegan Richa and Minimalist Baker, as well as the negative correlation with Alfons Schuhbeck and Tim Mälzer.
This bar chart visualizes, how an affinity for the brand "Benefit Cosmetics" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have a preference for "Vegan Richa" is increased by 5.85% .
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