Statistic regarding Benefit Cosmetics customers: most popular news magazines

AIlon has analyzed 1259 people from Germany who have a very high affinity to Benefit Cosmetics and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Benefit Cosmetics

March 24, 2022

This statistic visualizes the most popular news magazines of that part of the German population, with a high affinity for the cosmetics brand "Benefit Cosmetics", compared to the total population. The preference for the magazines "Der Spiegel" and "Focus" is considerably increased, while it is considerably decreased for the the magazines "Bild am Sonntag" and "Frankfurter allgemeine Woche".

This bar chart visualizes, how a preference for the brand "Benefit Cosmetics" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have a preference for "Bild am Sonntag" is decreased by 99.37% .

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