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Communication | Benefit Cosmetics
March 24, 2022
This statistic visualizes the preferred cell phone providers and messenger services of that part of the German population, with a strong preference for the cosmetics brand "Benefit Cosmetics", compared to the total population.
The largest deviations in the positive range are: O2 and Whatsapp and in the negative range are: Winsim and Freenet.
This bar chart visualizes, how an affinity for the brand "Benefit Cosmetics" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have an affinity for "O2" is increased by 92.7% .
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