Statistic regarding Benefit Cosmetics customers: most popular home&living magazines

AIlon has analyzed 1259 people from Germany who have a very high affinity to Benefit Cosmetics and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Benefit Cosmetics

March 24, 2022

This statistic shows the favorite home&living magazines of that part of the German population, with a high affinity for the cosmetics brand "Benefit Cosmetics", in comparison to the total population. The preference for the magazines "Couch" and "Living at Home" is considerably increased, while it is clearly decreased for the the magazines "Wohnen" and "Wohnen Bauen Einrichten Leben".

This bar chart visualizes, how an affinity for the brand "Benefit Cosmetics" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have an affinity for "Couch" is increased by 237.9% .

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