Statistic regarding Benefit Cosmetics customers: most popular health magazines

AIlon has analyzed 1259 people from Germany who have a very high affinity to Benefit Cosmetics and compared the mean values with a representative sample of the population.

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Health Magazine | Benefit Cosmetics

March 24, 2022

This statistic visualizes the favored health magazines of that part of the German population, with a high affinity for the cosmetics brand "Benefit Cosmetics", compared to the total population. The affinity for the magazine "Vital" is strongly increased, while it is moderately decreased for the the magazine "Diabetes Ratgeber".

This bar chart visualizes, how an affinity for the brand "Benefit Cosmetics" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Benefit Cosmetics" customers to have an affinity for "Vital" is increased by 230.64% .

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